Francesca is the on-trend designer jewellery label by sisters Hannah & Rachel Vasicek. Established at Tasmania’s famous Salamanca Markets, Francesca has grown to be a much-loved Australian brand with an international online store presence and stores in both Hobart and Melbourne. Francesca is everyone’s go-to jewellery brand. Founded on the belief that success means nothing unless you’re giving back, Francesca combines beautiful design with an empowering purpose.
Hannah began making jewellery at the age of 12 and started selling her jewellery at Salamanca Market at the age of 16. Her collection gained popularity at the market and the business was rebranded to Francesca (the name her mother wanted to give her!) whilst she was studying Science & Law at University. During her studies the business grew, and in 2013 after winning the young entrepreneur award for Australia she decided to take the leap and pursue her passion, Francesca, leaving the possibility of a career as a lawyer. It was the same year that Rachel finished school, so the two grabbed this amazing opportunity to turn their dreams into reality and ran with it, having never looked back!
There’s a 5 year difference between Hannah & Rachel, but that never stopped how close they are! From a young age they were making jewellery together in their parents lounge room. Rachel would layout designs & Hannah would assemble them. As the two grew older their unique styles began to evolve and influence what the brand is today.
In 2014, the sisters went on to win the Telstra Business of the Year award for Tasmania and were able to take the business from a start-up to a legitimate brand that people have grown to know and love. A new Hobart store was opened in the CBD making Francesca Hobart’s go-to store for locals.
2016 was a revolutionary year for Francesca with the introduction of Francesca Create, where personalised jewellery launched, allowing you become the designer and create pieces with meaning. They also accomplished their dream of opening their first store in Melbourne CBD, thanks to an incredible crowdfunding campaign from people who believed in their vision in exchange for Francesca handmade bracelets.
We are so proud to still be hand making our beaded bracelets in our Hobart studio today. From beading at home, to now having over 10 beaders, it is something the girls will always endeavour to keep in the business. With a love for natural stones, the girls travel to the world jewellery fair every year to hand select the semi-precious stones. Our bracelets are accompanied by collectable cards that add a personal and meaningful touch for the wearer. Through mixing metals, colours, shapes and sizes, each Franc Stack is unique to the creator. From strong and bold to soft and simple, the only limit is your imagination.
In 2017, they opened their brand new dream store in the CBD of Hobart and opened their first pop-up store in a Melbourne shopping centre. In 2018, they donated over $100,000 to charities across Australia including the National Breast Cancer Foundation, Be Hers, and Make-A-Wish Australia.
A message from Hannah & Rachel
"We are so proud to still be hand making our beaded bracelets in our Hobart studio today. From beading at home, to now having over 10 beaders, it is something we will always endeavour to keep in the business. Our bracelets are accompanied by collectable cards that add a personal touch.
Beautiful jewellery is what we make, but it’s not all we are. Founded on the belief that success means nothing unless you give back, our vision is to inspire and empower people worldwide to live the life they love. Through our ever-growing customer base, we aim to raise awareness and funds to support causes that are close to our heart.
Too often in life we get caught up in small things and miss the bigger picture. While we stress over getting stuck in traffic, others are fighting life-threatening illnesses or struggling to find a place to sleep. From a young age, it’s always been our dream to create a company that would have a positive impact on people’s lives and with Francesca we’ve been able to do this."
Thank you for helping us give back & grow Francesca xx