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From small market stall to much-loved Australian brand, Francesa is the on-trend designer jewellery label by sisters Hannah & Rachel Vasicek. Working with sterling silver and solid gold, the two sisters meld their contrasting styles to create striking contemporary pieces. Known for our addictive Franc Stacks and limited edition collections, Francesca is a brand that understands and embraces the emotional significance behind a piece of jewellery.Designed in Hobart, Tasmania and created both locally and abroad, Francesca pieces are filled with laughter and love every step of the way. Francesca jewellery began in 2011 as a small stall at Tasmania’s famed Salamanca Market. Just 21 years old at the time, founder and designer, Hannah Vasicek, was in the midst of a science law degree when she launched her jewellery label. Naming it Francesca, the name her mother had wanted to call her, Hannah continued to study while the brand grew. In 2012, the final year of her degree, Hannah was awarded the Global Student Entrepreneur Award for Australia. More determined than ever to follow her passion, Hannah took a leap of faith, and in March 2013, she opened the first Francesca store. It paid off, and one year later, Hannah was invited to showcase Francesca at the Golden Globes. Francesca began to rapidly expand, and in early 2014, Hannah's younger sister, Rachel, joined the business full time as Head of Marketing and Branding. The two sisters began to design collections together, their different styles - edgy and classic- melded to create a new look for Francesca. In November 2014, the sisters relaunched the Hobart Francesca store in a new location, with a monochrome makeover. Just one year later, Hannah & Rachel were awarded the Tasmanian Telstra Business of The Year Award. Tasmania wasn’t enough though, and with the success of the online store, the sisters had their hearts set on a national expansion. Their dream was realised sooner than expected, and in August 2016 Francesca went national, opening their first Melbourne store.   A symbol of Francesca’s market origins, the Franc Stack grew out of Hannah’s love of natural stones and desire to create by hand. Hand beaded within our Hobart studio, our bracelets are accompanied by collectible cards that add a personal and meaningful touch. Through mixing metals, colours, shapes and sizes, each Franc Stack is unique to the creator.  From masculine and bold to soft and feminine, the only limit is your imagination. Driven by the belief that success means nothing unless you are giving back, Francesca works with various charities to improve the lives of others. Each month we work with a different charity to create an Awareness Bracelet in the colour of their cause. Along with an awareness mail out, $20 from every Awareness Bracelet sold is then donated to the charity. Every 30 seconds, someone becomes a victim of human trafficking. Only 1-2% of these victims are ever rescued. Each year Francesca releases aBe Her FreedomCollection in which 100% of the profits are donated to Be Hers, a movement of passionate everyday women determined to fight modern day slavery.

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