Success means nothing without an empowered purpose 

A little about us

From small market stall to much-loved Australian brand, Francesca is the on-trend designer jewellery label by sisters Hannah & Rachel Vasicek. Working with sterling silver and solid gold, the two sisters meld their contrasting styles to create striking contemporary pieces.

Founded on the belief that success means nothing unless you're giving back, Francesca combines beautiful design with an empowering purpose.

Known for our addictive Franc Stacks and limited edition collections, Francesca is a brand that understands and embraces the emotional significance of a piece of jewellery.

Designed in Hobart, Tasmania and created both locally and abroad, Francesca pieces are filled with laughter and love every step of the way.

francesca journey so far


Francesca jewellery began in 2011 as a small stall at Tasmania’s famed Salamanca Market. Just 21 years old at the time, Founder and Designer, Hannah Vasicek, was in the midst of a science law degree when she launched her jewellery label. Naming it Francesca, the name her mother had wanted to call her, Hannah continued to study while the brand grew. In 2012, the final year of her degree, Hannah was awarded the Global Student Entrepreneur Award for Australia. More determined than ever to follow her passion, Hannah took a leap of faith, and in March 2013, she opened the first Francesca store. It paid off, and one year later, Hannah was invited to showcase Francesca at the Golden Globes.

Francesca began to rapidly expand, and in early 2014, Hannah's younger sister, Rachel, joined the business full time as Creative Director. The two sisters began to design collections together, their different styles - edgy and classic- melded to create a new look for Francesca. In November 2014, the sisters relaunched the Hobart Francesca store in a new location, with a monochrome makeover. Just one year later, Hannah & Rachel were awarded the Tasmanian Telstra Business of The Year Award. Tasmania wasn’t enough though, and with the success of the online store, the sisters had their hearts set on a national expansion. Their dream was realised sooner than expected, and in August 2016 Francesca went national, opening their first Melbourne store.

the franc stack
Designed by you, handmade by us

A symbol of Francesca's market origins, the Franc Stack grew out of Hannah’s love of natural stones and desire to create by hand. Hand beaded within our Hobart studio, our bracelets are accompanied by collectable cards that add a personal and meaningful touch. Through mixing metals, colours, shapes and sizes, each Franc Stack is unique to the creator. From strong and bold to soft and simple, the only limit is your imagination.

our mission

Beautiful jewellery is what we make, but it’s not all we are. Founded on the belief that success means nothing unless you give back, our vision is to inspire and empower people worldwide to live the life they love. Through our ever-growing customer base, we aim to raise awareness and funds to support causes that are close to our heart. Read more at our Giving Back page.

"Too often in life we get caught up in small things and miss the bigger picture. While we stress over getting stuck in traffic, others are fighting life-threatening illnesses or struggling to find a place to sleep. From a young age, it’s always been our dream to create a company that would have a positive impact on people’s lives and with Francesca we’ve been able to do this." - Designers, Hannah & Rachel Vasicek

2015 telstra business awards

In 2015, Francesca was named the Tasmanian Telstra Small Business of the Year. Now in its 26th year, this prestigious award celebrates innovation, vision and success in small business.