Proudly Supporting Motherless Daughters Australia

Our April Awareness Bracelet - Proudly Supporting. . .

This April we are proudly supporting Motherless Daughters Australia with our Awareness Bracelet. Motherless Daughters (MDA) represents, informs, supports and connects women and girls whose mums have died, to help navigate the everyday, and life's key milestones.

There are 3.7 million women and girls in Australia who have experienced mother loss. Approximately 1.2 million women in Australia experience this loss before the age of 44. MDA’s mission is to connect and provide support to those who are going through this tragic loss.

In the lead up to Mother’s Day, this period can be extremely difficult for so many for a range of reasons, including people who have experienced mother loss. This time can be extremely sensitive and emotional and we wanted to create a bracelet that acknowledges them during this difficult time that also gives back to a cause that supports people in the same situation.

You can also read our Etched with Love: Modern Tales of Motherhood Series - Renee’s Story. Her story explores the importance of celebrating life after she was faced with the loss of her own mother at the age of 15, and how she navigated through key milestones in her live.

$20 from every purchase of the Motherless Daughters Awareness Bracelet will be donated to MDA. The funds raised ensure MDA provides support to Australian women and girls who have lost their mums in the following ways: national online peer support group, face to face events, Friends in Grief, children’s Memories of Mum journals, factsheets and advocacy.

MDA has an amazingly supportive private, online support group, where women and girls can connect with those who truly understand mother loss. The support group has over 5,800 members and is a caring, supportive, and non-judgemental environment. MDA’s Friends In Grief program has been developed to connect motherless daughters with someone of similar age, location and circumstances. MDA knows how empowering it can be to connect with someone who has a similar shared experience. It’s like Tinder, but for grief friendships!


MDA have found that adults with early parental loss are more likely to experience depression, anxiety, suicidal ideation, and substance use disorders as well as adopting maladaptive coping strategies incl. increased levels of self-blame, self medication and emotional eating. If you need to talk to someone, you can call Lifeline on 13 11 14 for 24/7 crisis support.

We are so proud to be #StretchingAwareness for MDA this April. If you know someone who has lost their mum, this would make the most incredible gift that gives back. 

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