2018 - The Year in Wrap
With the year coming to and end, we're reflecting on the year that has been! A year of learning, trialling, facing challenges and decisions we didn't think we'd have to make, and embarking on a journey that has lead us to discovering who we truly are as a brand, and what we stand for. We are overwhelmed with the love, support and encouragement we have received and couldn't be more grateful! 2018 has been a successful year at Francesca and we’re so excited to show you what we have planned for 2019! Read about our highlights from the year! None of it would have been possible without your ongoing support!
Success means nothing unless you’re giving back
This year we donated over $100k to charities across Australia, including Be Hers, Pancare, The National Breast Cancer Foundation, and Make-A-Wish Australia! Each month we release an Awareness Bracelet, which donates $20 from every bracelet sold to the chosen charity of the month. Shop the latest awareness bracelet here>
Be Her FreedomWe fought for freedom at the annual Be Her Freedom event. With over 900 women at the event, we fought for the freedom of over 47 million people who are currently trapped in human trafficking. Only 1% of people are ever rescued. Every year our Be Hers Collection donates 100% of the proceeds Be Hers. Shop the Be Her Freedom Collection here>
Franc HQ Moved
We moved into a brand new office space this year, with our ever expanding Franc HQ! It was a dream come true moving into this space!
Amos Campaign Shoot
We climbed Mount Amos in Freycinet National Park to shoot our Amos Campaign. It was such an amazing day and opportunity! You can read all about it in our Amos Blog here>
Opening in the Fashion Capital
In November we opened our Chadstone Pop-up store! This was a massive goal of ours and something we have always dreamt of doing. Turning this dream into reality was challenging but something we are so proud of! You can find us on the lower level outside Culture King.
Our Christmas parties are renown for being a good time! With the biggest team we’ve ever had, this made no exception! With delicious food, wine and company it was a great way to end the year and celebrate the year that was! Without these girls, we would be nothing! We appreciate every single one of them!
You are the reason we are able to do what we love and continue to design new pieces for ongoing collections! So a massive THANK YOU to you! We can't wait to show you what we have in store 2019! xx
Shop the latest here>